Redwood Shores (ip-192.com): In a broad advertising campaign involving The Wall Street Journal (wsj) and other business oriented publications around the world, Oracle tries to assure current and potential Sun customers that the company stands behind Sun’s SPARC hardware and the Solaris operating system.
The campaign states that Oracle intends to spent more money developing SPARC hardware and Solaris than Sun does now, have more than twice as many hardware specialists selling and servicing SPARC/Solaris systems, and dramatically improve Sun’s hardware performance by tightly integrating Oracle software.
The campaign clearly tries to stop Sun’s bleeding and counter fear-campaigns initiated by IBM and HP that target potential Sun hardware customers. “We’re in it to win it. IBM, we’re looking forward to competing with you in the hardware business,” so Oracle co-founder and CEO Larry Ellison in the ad-campaign.
Interestingly, there is no mentioning of MySQL, the open source database that prompted an EU regulatory investigation, no word about Java, GlassFish, OpenOffice, Netbeans, or sales support for these products.
Why would Oracle pledge to spend more money developing Sun SPARC and Solaris software products? Because Oracle needs these products to compete with IBM in particular! As far as MySQL and the rest of the open source software goes, Oracle already has competitive products in its existing portfolio. Clearly, saying nothing does say a lot in this case.
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