Burbank (ip-192.com): Walt Disney Co plans to launch iPhone and iPod touch applications to promote Disney content and interactive features. The new application, called Click2Life, will allow users to snap a picture of a Disney image on a television, billboard or poster to receive special content such as animated images or product offers.

Disney realized that it already had a huge audience of iPhone and iPod touch users for its content on its existing mobile application, said Jason Davis, vice president of Disney.com. The website reaches nearly 31 million unique visitors per month and ranks as the No. 1 entertainment mobile site, according to Davis.

The media company has a still expanding lineup of paid applications available in Apple's App Store including The Nightmare Before Christmas, Toy Story Mania!, Disney Fairies Fly and Breakspin.

"Our iPhone and iPod touch traffic is heavily made up of kids and moms. The iPod touch has a very specific demographic geared to the teen," said Davis. "Because the applications are self-contained, once you're in the application, you can't get into anything else."

Disney says that the new application will organize Disney-branded content within one destination on each device and that it will let users interact with characters through customizable photo frames and audio greetings, buy Disney music on Apple's iTunes Store, listen to Radio Disney live, and watch music videos.

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