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Loading ...Apple Restricts Mobile Ad Apps
Cupertino (ip-192.com): Apple has notified developers not to use location-based services such as the Core Location framework to deliver ads to iPhone, iPod touch, and future iPad owners based on where they are.
"If you build your application with features based on a user's location, make sure these features provide beneficial information. If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store," Apple said.
The company claims the GPS data can only be used to provide "beneficial information to users.” Looks like Apple is going to keep location-based advertising to them," said Twitterific developer Greg Hockenberry in a recent tweet.
One of the ad networks that has had success with in-app advertising on the iPhone is AdMob, a company Apple tried to get control over but that Google is now in the process of acquiring. Several news outlets reported that Apple is now in the process of acquiring mobile ad company Quattro Wireless, a direct competitor to AdMob. Sounds like that it's only a matter of time before Quattro will be the exclusive provider of in-app advertising on all Apple devices.
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