Thursday, September 9th, 2010

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Blackberry users have eye on iPhone

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Mountain View (ip-192.com): Nearly 40 percent of current Blackberry users consider switching to Apple’s iPhone as their next smartphone purchase, a new report from Crowd Science says. Only Android users rival iPhone users in loyalty, with about 90 percent of each user group planning to stick with their current brand when buying their next phone. Asked specifically if they'd swap their present phone for Google's new Android-based Nexus One, 32 percent of Blackberry users said "yes," compared with just 9 percent of iPhone users.

"These results show that the restlessness of Blackberry users with their current brand hasn't just been driven by the allure of iPhone," said John Martin, CEO of Crowd Science. "Rather, Blackberry as a brand just isn't garnering the loyalty seen with other mobile operating systems."

Blackberry and iPhone users tend to be older and more affluent than Android users, and all smartphone users prefer to download and use free applications instead of paid ones. Blackberry still dominates the business market, but only 7 percent use their Blackberry exclusively for business.

Crowd Scientists sampled 1,140 randomly smartphone users. iPhone users represented 17 percent of the respondents, followed by Blackberry users (15 percent), and Android users (3 percent).

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