Santa Clara (ip-192.com): Yahoo agreed to buy Associated Content, an online publisher and distributor of original content that attracts roughly 16 million users per month, according to comScore. The Denver based company has 380,000 contributors on its payroll. They produce text, video, audio, and photo content covering markets such as travel, technology, science, and sports. The site claims that it has published over 2.1 million submissions.
"Combining our world-class editorial team with Associated Content's makes this a game-changer," said Carol Bartz, CEO, Yahoo Inc. "Together, we'll create more content around what we know our users care about, and open up new and creative avenues for advertisers to engage with consumers across our network. These are important aspects of building engaging consumer experiences on Yahoo, and one of the reasons why we're one of the most visited destinations online."
Associated Contents Editors review more than 50,000 pieces of content each month. In contrast to many other content publishing sites, the site that bills itself as "The People's Media Company" pays some contributors upfront.
Yahoo already partners with hundreds of information providers to cover a wide area of news content. The internet service company plans to combine its knowledge about hot search topics and Associated Content’s Citizen Journalism to produce content on demand. The company has been criticized for the quality of its content, and for using visual motives that seemed to have a political background. Associated Content rebranded itself in early 2009 and dropped the controversial visual themes.
While Yahoo did not disclose any terms, it said that it plans to expand the content produced to a global audience.
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