San Francisco (ip-192.com): Twitter has announced Early Bird, a service build around promoted tweets. Early Bird aims advertise special promotions based on tweet and account patterns to Twitter users. Deals will be time- and supply-sensitive, according to Twitter.
"We partner with select advertisers and retweet offers that they have crafted only for the Twitter community," Twitter says. "Our advertising partners determine the terms of the offer, including availability, amount, and price. As with other 
forms of advertising from Twitter, we are focused on bringing value to our users and will keep your interests in mind as we develop this program."
Promotional offers will appear in the follow-feed of selected Twitter users, but not on the users welcome page. This space is reserved for what Twitter calls Promoted Trends. The Early Bird service will be offered as an opt-in service. Twitter expects that the advertising service will be U.S. centric in the beginning. Users interested in the offerings can follow the Twitter Early Bird here.
Early Bird is the attempt of a company estimated to be worth $1 billion to rake in some revenue and finally become profitable. While the retailer that promotes the deal on Early Bird will close the transaction, Twitter will either get a cut of each sale or a fixed price per deal. The social networking site is still fine-tuning the offering.
"Yes, we earn revenue through our relationships with advertisers," Twitter says on its blog. "Our focus will be to try and make these deals interesting and of value to you. We take pride in being selective about the type of deals we highlight and hope they will be an exciting way to start your day."
At the time of this writing, 12,119 users have decided to follow @earlybird and therefore receive the promotional offers.
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