Friday, February 10th, 2012 8:46 am

2011: Mobile advertising to reach $3.3 billion

Stamford (ip-192.com): Worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner, Inc. Worldwide revenue will reach $20.6 billion by 2015, but not all types of mobile advertising will generate the same opportunity. Search and maps will deliver the highest revenue, [...]

@earlybird: New Twitter ad service

San Francisco (ip-192.com): Twitter has announced Early Bird, a service build around promoted tweets. Early Bird aims advertise special promotions based on tweet and account patterns to Twitter users. Deals will be time- and supply-sensitive, according to Twitter. "We partner with select advertisers and retweet offers that they have crafted only for the Twitter community," [...]

Twitter: 2 billion tweets per month

San Francisco (ip-192.com): Twitter is closing in on two billion tweets per month. The micro-blogging site reports that its users sent about 65 million tweets per day, or 44,500 tweets per minute. At the end of March, Twitter announced that it had reached 15 billion tweets. The new activity milestone comes only months after the [...]

Online advertising sets new record

New York (ip-192.com): Online advertising sales in the U.S. rose 7 percent to $5.9 billion in the first quarter of 2010, according to a report published by the Interactive Advertising Bureau and PricewaterhouseCoopers. This makes the period from January to March the best first quarter ever, lagging only slightly behind the last quarter of 2009 [...]